Aishwarya Chari ventured into the e-commerce realm in 2009, during its nascent stages when it was still a fresh idea. She evolved alongside the industry, immersing herself in all facets of e-commerce and business. Through this journey, she realized the critical importance of adopting a business-centric mindset, recognizing its pivotal role in the success or failure of a venture.
She also discovered the significance of financial acumen, crafting a solid business plan, building digital infrastructure, and mastering the art of launching and scaling operations. These elements proved pivotal in determining the success and longevity of a business. Her journey served as her education in e-commerce.
During her tenure in her inaugural e-commerce venture within the children and baby care sector, she identified a void in the industry: a lack of advisory and consulting services tailored to smaller companies.
When Aishwarya Chari connected with Shraddha Barot Amariei on an online networking platform for women, they immediately clicked. Shraddha, with a background in marketing, excelled in marketing and PR.
Therefore, in 2020, the pair established 1115 Inc., a boutique business advisory firm headquartered in the UAE. Focused on assisting small businesses, the company provides consultancy and advisory services on navigating the digital business landscape.
The company provides a comprehensive suite of services to support businesses throughout their journey from conception to expansion. Their approach follows a systematic progression, commencing with branding and conceptual development. At the heart of their operations lies advisory services, where their expertise is leveraged to craft meticulous business plans.
Ayshwarya explains, “Through our advisory services, we prioritize a business-centric approach. We delve into setting up your business, analyzing your financials, projecting future outcomes, assessing product-market fit, and strategizing your go-to-market plan. Essentially, we provide comprehensive business advisory tailored to meet your specific needs.”
Following this, the digitization advisory focuses on addressing the technical, operational, and scalability aspects of the business, including the essential technologies required for business setup and operations.
Among their initial ventures was hayawiia.com, an e-commerce platform specializing in nutritious snacks and food items, operating out of the Middle East. 1115 Inc. fully engaged in all facets of the business.
Aishwarya explains, “We assisted the business in crafting the business plan, securing an investor, developing forecasts, importing over 800 new food SKUs into the market, registering them, setting up the technology portal, and launching the business.”
The business landscape is swiftly evolving, propelled by the rapid emergence of innovative technologies. To stay ahead in the competitive arena, businesses must consistently invest in staying updated and integrating pertinent technologies into their strategies. 1115 Inc. prioritizes ongoing skill enhancement, with both Ayshwarya and Shraddha, as founders, maintaining agility in expanding their understanding of industry and tech trends.
Numerous businesses are now leveraging the potential of AI to thrive in the ever-changing business landscape. With intentions to incorporate AI into both their own operations and those of their clients, Ayshwarya engages with AI Mastermind, a prominent agency assisting companies in remaining at the forefront of the constantly evolving AI-Technology landscape.
Ayshwarya remarks, “As we continuously learn, we’re open to collaborating with top-tier experts who join us to bolster various aspects of the business.” While we possess skills and actively enhance them, we also tap into a vast talent pool with intricate expertise across various fields and aspects. This allows us to access specialized knowledge whenever needed.
What sets the consultancy apart is its comprehensive approach to business. Ayshwarya’s business background and Shraddha’s proficiency in Marketing and PR seamlessly blend to offer customized guidance. Direct involvement in business operations proves invaluable, underscoring the pivotal role of the co-founders. They understand that branding strategies cannot be universally applied, emphasizing the importance of a tailored approach.
The company comprehends the essential requirements, objectives, and target demographic of each business, ensuring that the services offered are uniquely customized to meet the needs of every business and its owner with whom they collaborate.
Similar to many other businesses, 1115 Inc. encountered its share of challenges. After all, success doesn’t always follow a straight path. The ability to adapt and overcome these obstacles comes with experience. The co-founders’ vast experience played a crucial role in steering them through these challenges successfully.
Ayshwarya acknowledges that one of their hurdles is their tendency to become overly involved and committed to their clients. Mindful of their clients’ financial constraints and expectations, the company endeavors to deliver sincere and steadfast service well beyond the initial launch of their businesses. Understanding that these funds often represent long-term savings earmarked to start their own ventures, they pledge to offer enduring services and guidance.
Ayshwarya expresses, “The trust people place in us is something we deeply value. At 1115 Inc., once you join us, you become a part of our family for life. We don’t just vanish from those WhatsApp groups; we’re always there, providing ongoing support.”
Their dedication has garnered them a devoted client base. Ayshwarya emphasizes the importance of maintaining accessibility to clients when adopting a mentoring approach to advisory.
“They have the liberty to reach out and call us whenever they need. We’re always available to provide any support or address any concerns that may arise. We maintain a continuous collaboration with our clients, staying updated on their progress and offering guidance, whether solicited or unsolicited, whenever necessary.”
While initially focused on digital advisory, the founders discovered they were inadvertently assisting businesses with various aspects of advisory services. Recognizing this, the company made the official decision to broaden its scope, providing support and advisory services to businesses across diverse sectors, from F&B to manufacturing.
1115 Inc. is proud of nurturing team members who possess a strong desire to learn and innovate. The company places a premium on agility and effectiveness, seeking talent capable of seamlessly transitioning between various businesses while understanding their unique characteristics and delivering tangible results. The businesses they collaborate with span a wide spectrum, including pet shops, furniture stores, FMGC, and even astrology services.
Despite its small size, the team operates cohesively, fostering growth and skill enhancement collectively. Embracing young talent, the team prioritizes reverse mentoring, valuing the insights from fresh perspectives. Through an open culture, mentors remain accessible to team members, nurturing a proactive learning environment.
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