Ardalan Zadehsoltan, the founder and CEO of Unlock AI, commenced this project to highlight the issue of social media management challenges encountered by clients. He had a strong background in digital marketing which encouraged him to shift to Canada from Dubai to discover a leading 7-figure marketing company. He launched Unlock AI, on July 1, 2024, to provide social media handlers with enhanced AI tools for better efficiency and productivity.
The organization’s primary aim is innovation, followed by an AI-driven content recommendation engine, and promoting friendly and supportive work surroundings. Zadehsoltan concentrated on networking, risk handling, mentorship, and adaptability. The objective of Unlock AI is to be an international leader in AI-driven social media optimization and actively seek investors for expansion purposes.
A complete journey about the company? When you have started, how and where?
Ardalan Zadehsoltan began his journey towards Unlock AI in the year 2019 when he commenced working in the field of digital marketing. Four years ago, he decided to shift to Dubai to bring the transformation in this industry. Beginning with zero experience, he decided to take up this challenge by learning and growing each day which now results in a successful 7-figure marketing company and a network of top influential brands in the world.
The idea for Unlock AI emerged when clients were continuously facing several challenges to enhance and uplift their presence on social media platforms. He realized the growing influence impact of social media presence and anticipated that AI could play a substantial role in optimizing overall user engagement and crucial insights. Thus, he envisioned offering cutting-edge AI tools to boost productivity and efficiency levels. Hence, this overall gap in this industry made him launch Unlock AI from the ground level.
How do you incorporate creative ideas and innovation to differentiate yourself?
Innovation and creativity are at the core of Unlock AI’s work environment. This is fostered by promoting curiosity and ongoing learning within the team. The development of Unlock AI is the result of a successful innovation initiative that took place in 2019. One can improve their engagement on the social media platform with the help of tools that examine the user behavior and interests and accordingly provide tailored content tactics. This particular initiative was a partnered effort that included cross-functional teams and exclusive feedback from the user, which was something new and useful for their clients.
What strategies do you have in mind to inspire your team?
In a dynamic business landscape, drawing and retaining employees is vital to leading a successful organization. At Unlock AI, lively and inclusive work surroundings are created where every employee feels valuable and is encouraged to contribute to this superior innovation. By offering competitive compensation packages, they strive to have consistent professional opportunities and a powerful focus on work-life balance. This ensures that their personal as well as professional expectations are met appropriately.
In addition to that, Unlock AI does not forget to recognize and achieve the little or big celebrations of the team members. They try to celebrate their achievements as their own and make the employees feel at home and family. Therefore, Ardalan Zadehsoltan looks forward to building long-term commitment and loyalty.
What motivates you to persevere through difficult times?
Risk assessment and challenges are consistent parts of the business landscape. Ardalan Zadehsoltan and his team carry out comprehensive market research and future scenario approaches to identify and anticipate potential risks and challenges for their business. This not only helps to dodge risks at the current moment but also prepares the team for the upcoming challenges.
The regular risk management framework of Unlock AI’s work environment includes consistent reviews, contingency planning, and handling a comprehensive portfolio of products and services. Apart from this, the company also looks forward to enhanced security systems by implementing cybersecurity measures to prevent data loss. Along with the protection of data, the company ensures the utmost compliance with the industry laws and rules which further assist in mitigating the operational risks and challenges.
What traits contribute to success as a leader in your industry?
Some of the traits and advice that Ardalan Zadehsoltan wants to present to aspiring entrepreneurs is to remain focused on your objective and be patient while encountering any kind of challenge or obstacle in the business. Be a continuous learner and be open to constructive feedback, this will ensure your growth as an individual in the long run.
Additionally, looking forward to getting mentored and having a strong group of network can lead to exceptional valuable insights and guidance. A prominent tip that Ardalan Zadehsoltan wants to provide to the upcoming business leaders is to be adaptable, always be out there, and be willing to improve your strategies as required per the circumstances and long-term victory. Also, start using the AI tools before it replaces you, he added. Today when technology is rapidly transforming, nothing looks right at the beginning but if you are willing to achieve your aims, anything won’t be too far from you.
In what ways does your company confirm it stays flexible to accept new developments?
In the long run, Unlock AI wants to be the leading AI medium that is used for social media optimization across the globe. In a world of new developments and a dynamic business landscape, the founder plans to deal with enhancements by consistently innovating and expanding the realm of AI-driven instruments and services.
To stay in the competition, he planned to focus on improving the user experience, boosting the data analytics for deeper insights, and promoting well-thought-out collaborations. In addition to that, he wants to stay rooted in ethical morals such as integrity, excellence, and the customer-centric approach to make sure that he delivers the utmost value to the users.
Are you looking for investors?
Unlock AI is eager for expansion and is actively looking for partners and investors to help them in terms of scalability in the GCC region as what they are building doesn’t exist there. Being a company that has just started, they are dedicated to creativity and the utmost excellence which makes them an ideal collaborator for those who wish to invest in the future of social media landscape.