Brand Finance, a top international company that evaluates brand value, has announced that the Dubai Electricity and Water Authority (DEWA) is seen as having the strongest focus on environmental sustainability among all UAE brands.
“We’re proud to be recognized as the leading organization in environmental sustainability in the UAE. Our wise leaders have set the vision and guidelines that drive our efforts to adopt and promote sustainability. It’s at the heart of all our plans for social, economic, and environmental development. This recognition shows that people see and appreciate our strong devotion to sustainable methods and our important role in making Dubai a greener place for the future,” said HE Saeed Mohammed Al Tayer, the MD & CEO of DEWA.
The Brand Finance report, which came out in April 2024, highlighted DEWA’s outstanding dedication to environmental, social, and governance (ESG) principles. This recognition solidified its status as the leading organization in the UAE when it comes to how people perceive its efforts in environmental sustainability.
Brand Finance evaluates brands’ sustainability perceptions through its Sustainability Perceptions Index. This index measures how consumers see brands in terms of their environmental, social, and governance (ESG) practices. The study shows how much sustainability matters to people when they consider different brands across various industries. It also provides insights into which brands global consumers believe are the most committed to sustainability.
The latest Brand Finance report has shown that DEWA is leading the way as the most valuable utility brand in the UAE. Not only that but it’s also ranked second in the entire region. The report revealed that DEWA’s brand value has gone up by 3%, reaching an outstanding USD 1.1 billion. This increase is a reflection of the growing demand for electricity and water services. DEWA’s commitment to sustainable energy production has also played a significant role in its rising brand value.
The Brand Finance report also mentions DEWA’s efforts to make its operations more sustainable. One major project that stands out is the Mohammed bin Rashid Al Maktoum Solar Park. It’s huge and set to become the largest solar park globally, with plans to generate over 5,000 megawatts of power by 2030.
DEWA is also working on other innovative projects, like the Green Hydrogen Project, the EV Green Charger initiative, and the Smart Grid. These projects show DEWA’s commitment to using advanced technology to save energy and water and to shift towards cleaner energy sources in the UAE.
David Haigh, the Chairman and CEO of Brand Finance, recognizes the challenges that DEWA faces in its role. DEWA has a big responsibility: providing essential services like water and electricity in an area where water is scarce and there’s a growing population with high expectations. Despite these challenges, DEWA is handling its operations and reputation very well.
DEWA is deeply committed to making its operations more sustainable. This means they want to use resources wisely so they last longer and don’t harm the environment. They’re working hard on this through various projects and partnerships. For example, they’re supporting Dubai’s Clean Energy Strategy 2050 and Net Zero Carbon Emissions Strategy 2050. These are ambitious plans that aim to make Dubai a cleaner and more sustainable place to live.
DEWA is playing a significant role in achieving these goals. They’re working on innovative projects and forming partnerships to make sure they’re doing their part for a greener future. This shows that DEWA is not just a utility provider but also a leader in sustainability, setting an example for others to follow.
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