Emirates NBD: 60 Years Journey from Local to Global Banking Brand

Emirates NBD, a prominent banking group in the MENAT region (Middle East, North Africa, and Türkiye), is commemorating a momentous milestone this year as it reaches its 60th anniversary. This significant occasion not only symbolizes the bank’s remarkable journey but also highlights its extraordinary growth from a locally established bank to a globally recognized financial institution. With a workforce of over 30,000 professionals spanning multiple markets, Emirates NBD proudly serves a staggering customer base of more than 17 million individuals across 13 countries. 

Emirates NBD, in line with its “60 years together” theme, has planned a series of vibrant events to commemorate its historic milestone. The bank aims to unite all its shareholders, comprising workers, clients, the community, and shareholders, in the festivities. As part of the celebrations, Emirates NBD has unveiled a unique logo that will be featured in all bank communications throughout the anniversary year.

Over the course of six decades, Emirates NBD has made remarkable progress, evolving from a local UAE bank into a globally recognized banking brand. With a legacy steeped in excellence, the bank has achieved significant milestones across various key areas. Its transformative journey stands as a testament to its commitment to growth, innovation, and success in the financial sector.

In reference to this significant milestone, His Highness Sheikh Ahmed bin Saeed Al Maktoum, the Chairman of Emirates NBD, expressed – 

“Emirates NBD has been a cornerstone in fostering the remarkable economic prosperity of the UAE and its communities throughout the years. Our unwavering commitment to our vision and brand has showcased our strength on a global scale, establishing us as a regional leader in banking innovation. Today, we proudly acknowledge Emirates NBD as a frontrunner in the financial services industry of the country.”

“We seize this moment to spread our heartfelt appreciation to HH Sheikh Mohammed Bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, whose inspiring vision and astute leadership have catapulted Dubai and the UAE into a prominent position within the global financial services sector. Additionally, we would like to express our appreciation to our loyal and esteemed shareholders and customers, our dedicated employees, and the community at large, as they have all played a pivotal role in our ongoing success.”

His Highness Sheikh Ahmed bin Saeed Al Maktoum further emphasized –

“As we gaze towards the future, Emirates NBD will persist in leveraging our strategic pillars, expanding our presence into new territories, and spearheading growth. Our unwavering goal remains to uphold our position as the most robust bank in the UAE.”

Expanding across key international trade passages through geographical expansion.

Emirates NBD traces its roots back to the historic merger completed in 2007 between the National Bank of Dubai and Emirates Bank International. However, its legacy stretches over a span of six decades, commencing in 1963 when the late Sultan Al Owais and a prominent group of vendors requested the late Ruler of Dubai, Sheikh Rashid bin Saeed Al Maktoum, with the idea of establishing the nation’s inaugural bank. The birth of the National Bank of Dubai coincided with the emirate’s burgeoning capital following the finding of oil.

Over the course of sixty years and numerous transformative phases, the institution, which initially operated with a solitary branch and a handful of clients, has emerged as a preeminent banking group in the UAE. Presently, it serves a vast customer base of over 17 million individuals across 13 countries.

Emirates NBD has steadfastly maintained international growth and diversification as a fundamental pillar of its strategy, capitalizing on pivotal opportunities within its distinctive network. Presently, the Group operates in various countries, including the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, and Bahrain. Additionally, it has representative offices in China and Indonesia. With an impressive total of 879 branches and 4,130 ATMs / SDMs, Emirates NBD has established an extensive presence.

Through its broad geographical coverage and a robust network spanning key trade corridors, Emirates NBD is excellently positioned to facilitate amplified volumes of trade and capital flows within the expansive MENAT region. This strategic advantage enables the bank to effectively support and contribute to the growth and advancement of trade and capital movement in the region.

Emirates NBD: Taking a leading role in Emiratisation efforts.

Emirates NBD has consistently demonstrated a strong dedication to fostering the progress of UAE nationals within the financial and banking sector, aligning with the Emiratisation objectives set by the UAE government.

Throughout its journey, the bank has been at the forefront of Emiratisation efforts, making substantial investments in enhancing the skills, knowledge, and development of Emirati individuals. This commitment is exemplified through international training and development programs implemented by the bank. As a result, Emirates NBD takes immense pride in being one of the biggest employers of Emiratis in the UAE, with Emiratis comprising 70% of the bank’s senior management team.

A trusted partner contributing to the growth of the UAE economy.

Emirates NBD, a prominent local bank, maintains its pivotal role in financing the UAE economy while actively fostering long-term economic growth and development in the region. With a focus on job creation, the bank generates value for UAE businesses and remains an engaged participant and advocate for vital sectors and sustainability initiatives within the country. Collaborating closely with the UAE government, regulators, and the private sector, Emirates NBD contributes to bolstering the country’s international reputation as a critical acquisition destination.

As a national banking champion, the bank consistently supports the requirements of homegrown SMEs that play a crucial role in driving the UAE economy. By introducing compelling value propositions, Emirates NBD further fuels the growth and aspirations of small businesses and entrepreneurs, facilitating their advancement and contributing to overall economic prosperity.

Digital 

As a digital trailblazer within the banking sector, Emirates NBD places significant emphasis on technological progress, aiming to provide inclusive and environmentally responsible digital banking services. By offering innovative digital-first solutions, the bank simplifies banking processes and brings positive change to the lives of its customers.

With an unwavering commitment to technological advancement, Emirates NBD ensures its digital banking services are tailored to meet evolving client needs in today’s fast-paced digital landscape. Notably, the bank plays a prominent role in the global digital banking industry, with 84% of its customer base actively engaging in digital platforms. Furthermore, a remarkable 97% of all financial transactions and requests are conducted outside of physical branches, showcasing the widespread adoption and effectiveness of the bank’s digital offerings.

Sustainability 

Emirates NBD is committed to fostering sustainability and responsible business practices that make a meaningful difference in the communities it serves. With a focus on building inclusive and empowered communities, the bank continues to set an example in this domain.

A significant stride in Emirates NBD’s sustainability journey is the establishment of its independent ESG Department, underscoring its dedication to advancing its ESG strategy and framework. The bank has also become a signatory of the United Nations Global Compact, an initiative promoting universal eco-friendly principles, and the United Nations Principles of Responsible Investment, a leading global network that advocates for integrating ESG considerations into investment practices. Furthermore, Emirates NBD has grown its own Wealth Management and Sustainable Investment Framework.

Through these initiatives, Emirates NBD solidifies its standing as an imaginative and trustworthy financial services provider, aiming to incorporate ESG best practices across all facets of its operations. By integrating sustainability principles into its business model, the bank seeks to create a positive impact and contribute to a more sustainable future.

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