Former Careem Pay Boss Launches SimpliFi, a Cards as a Services Platform for MENA and Pakistan

SimpliFi, a Cards as a service podium for MENA and Pakistan has declared its takeoff. The Dubai-based startup had been functioning in a covert way till now. This also has completed a seed round spreadhead by Soundi’s Raed Ventures with the assistance of Rally Cap Ventures, and Riyadh-located Sukna Ventures. The deal that was closed previously this year also involved the participation of angel investors; AbduallaH Mohammed Al-Dosari, Idris Bellow, Chris Adelsbach, Osama AlRaee, and recent and former managers at Facebook, Plaid, Careem, and Remitly.

Formed in 2020 by Ali Satter who was early the head of Creem Pay, SimpliFi wishes to facilitate card distribution in the sector via its APIs and easy-to-use portal. This makes capable any business – comprising a gig platform, fintech, and SMEs, or also a company to grant physical or virtual cards, for distinct utilization cases nearly immediately and handle the whole program from the online platform of SimpliFi.

Technology businesses with engineering teams can utilize their APIs to form and inaugurate products with a bit of coding. But those that do not have a tech team e.g. an SME can utilize its platform to grant cards. This can be utilized by someone to gain the same abilities with no payments and technology background.

The fintech takes the case of the whole end-to-end procedure – from maintaining the partners such as banks, processors, card schemes, ID confirmation to card accomplishment and delivery, “Moreover to giving an objective-built tech stack, SimjpliFi manages regular card functional and adherence operations so businesses can concentrate on their major strengths while utilizing the abilities and scale of SimpliFi,” stated the startup in a report.

Ali bring the concept of SimpliFi when he worked at Careem and they were seeking to grant cards. He rapidly understand that it was truly tough also for a technology corporation such as Careem to build such a program. Inaugurating cards also in one market was extremely difficult so it was not going to be the potential to scale the giving across many markets provided how disjointed the payments ecosystem in the sector is.

With SimpliFi, he set out to transform card allotment in the region, “Prepaid cards are greatly adaptable with a keeper of utilization term permitting businesses to facilitate functions, produce new earnings creeks and force commitment. Till now banks have had exclusive rights in giving cards. We are transforming that by assigning every business to become a payments corporation and experiencing the advantages of funding ownership, without the underlying complications and troubles. The ample effect it can build on the funding services ecosystem in their industry encourages us to wake up every day,” stated Ali in a report.

He is also locating limited partners at Rally Cap Ventures and is investing in fintech throughout rising markets via the corporation.

Wael Nafee who spreadhead Raed Ventures’ investment in SimpliFi has early performed with Ali at Careem. He was the VP of product at the corporation at the time. Dedicating on the investment, he stated, “Investing in SimpliFi was a simple decision provided the issue it’s resolving, the desire and experience of the staff and the previously traction they have had. We watch card issuance being a common requirement and a prime pain point for several corporations we speak to and are eager to be helping SimpliFi because they form the payments infrastructure to make capable corporations in the industry to create and rise.”

SimpliFi’s recently has a staff of more than 15 workers who have early performed at corporations such as Uber, Grab, Marqeta, Gojek, Facebook, Careem, and Network International.

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