In the fast-paced realm of beauty and skincare, discovering a brand that not only delivers quality products but also champions consciousness, mindfulness, and sustainability is truly invigorating. MissPalettable, emerging as a luminary in the beauty industry, is reshaping beauty standards by spotlighting consciously formulated brands. Our insightful conversation with Mukta Tewani Purain, the driving force behind MissPalettable, delves into the brand’s ethos and unwavering dedication to clean beauty and sustainability.
MissPalettable, as passionately explained by Mukta, stands as a conscious beauty platform established in 2017, driven by a mission to address a market void in the UAE for mindfully formulated beauty products. The inception of this vision occurred when Mukta personally encountered challenges in finding skincare products suitable for her overly sensitive skin post-pregnancy. The brand was born from the imperative to provide products that transcend surface beauty.
Mukta envisions MissPalettable as a haven where customers can explore brands aligned with their values, offering a diverse array of beauty products, ranging from haircare and skincare to cosmetics and body care. Each product is thoughtfully curated, and infused with a sense of fun and relatability, embodying the brand’s commitment to conscious beauty.
When questioned about what distinguishes MissPalettable from other skincare platforms, Mukta asserts, “What truly makes us stand out is our relatability. We approach the beauty industry with a sense of fun and don’t take ourselves too seriously.”
Mukta underscores that MissPalettable brings a refreshing and lighthearted perspective to the industry. The brand is committed to making clean beauty accessible to a broader audience by offering products at affordable prices. For instance, with items like lipstick priced at just 55 Dirhams, MissPalettable successfully closes the gap between high-quality skincare and reasonable pricing.
The genesis of the name “MissPalettable” is both playful and meaningful, as Mukta recounts. Collaborating with her husband, they initially drew inspiration from the term “palate,” incorporating a pun that resonates with both skincare and beauty palettes. Feeling a certain element was missing, Mukta then found inspiration in a popular nineties denim brand called ‘Miss Sixty.’ The amalgamation of “Miss” and “Palatable” was conceived, aiming to evoke a sense of nostalgia and playfulness. MissPalettable captures both the beauty of our skin and also the beauty of our senses.
Making a move to the journey of entrepreneurship as a female came with its unique set of challenges for Mukta. Despite the inherent rewards, the path often traversed into the realm of solitude, she explains.
“Many challenges accompany the role of an entrepreneur, and a significant aspect is the inherent solitude. Mukta highlights that in this entrepreneurial space, individuals find themselves handling every aspect of the business—from operations and logistics to finances and marketing—all the while lacking the corporate environment’s collaborative setting where ideas can be bounced off with colleagues.”
Mukta elaborates on the challenging uphill journey of earning recognition and trust from customers, emphasizing the rewarding nature of cultivating repeat customer relationships. Persuading the market to adopt a new idea at its inception was a difficult task. However, in the end, the satisfaction that MissPalettable’s idea brought to her consumers made the entire journey worth it.
The term “clean beauty” is frequently used but not always clearly defined. Mukta sheds light on MissPalettable’s perspective, explaining that it revolves around individual brands and their formulation philosophy. The focus lies on the consciousness behind each ingredient, along with its alignment with sustainability and ethical values. MissPalettable carefully assesses components, taking into account how they will affect the user and the environment. The products that the brand offers demonstrate its dedication to providing goods that expand upon the notion of clean beauty, enabling it to assemble a line that aligns with its philosophy.
MissPalettable is devoted to informing its clients about the value of clean skincare. Leveraging its vibrant social media presence, the brand serves as an enlightening source for skincare wisdom. The Instagram page (@misspalettable_) is a valuable repository of insights, covering topics from serum combinations to in-depth ingredient information. The brand extends its educational initiatives through informative blog posts on the website, enriching consumers’ awareness of the names and goods they come into contact with. These efforts align with MissPalettable’s core value of designating consumers to make knowledgeable selections in their skincare routines.
Mukta sheds some light on why customers might want to delve into the realm of clean beauty. She underscores the remarkable innovation and disruption reshaping the industry, particularly driven by smaller brands. These brands are not merely providing products; they are actively addressing longstanding issues within the industry. The conscious beauty movement signifies a space that is dynamically evolving, adapting, and prioritizing customer needs at its core.
Pulling a thought-provoking metaphor, Mukta encourages us to contemplate our approach to health and well-being. “If you’re already engaging in exercise, paying attention to your internal health, and being mindful of your diet, why aren’t we extending the same care to our skin?”
MissPalettable, emphasizes the thorough research conducted before selecting products. Mukta and her team personally tested each product for 30 days before deciding to feature it on the platform. She emphasizes the significance of ingredient analysis to ensure that products meet their defined standards. Only products free from undesirable ingredients are included, and diversity is maintained by avoiding redundant offerings. They are careful not to feature two brands offering the same products, ensuring each brand has its unique space.
MissPalettable prioritizes transparency in its offerings. Operating in Dubai, the brand adheres to stringent regulations set by the Dubai Municipality, ensuring that its products meet high standards of safety and effectiveness. This dedication to clearness highlights the brand’s devotion to providing customers with skincare products they can trust.
Mukta says, “All our products undergo registration with Montaji, a regulatory body within Dubai Municipality. This meticulous process acts as a crucial filter for brand selection, ensuring compliance with the necessary documentation. Brands lacking these essential documents become red flags, emphasizing our commitment to maintaining high standards and regulatory adherence.”
MissPalettable’s journey is an ongoing exploration of innovation, diversity, and sustainability. The brand envisions a future adorned with an array of new, unique, and innovative brands joining its virtual shelves. With an unwavering commitment to enhancing the customer experience, MissPalettable ensures that beauty is just a few clicks away, making it easily accessible in the digital realm.
Remaining true to its commitment to sustainability, MissPalettable consistently refines its packaging practices to align with eco-conscious values. Muskta says, “MissPalettable stands out by eschewing plastic in its packaging, opting for a sustainable and aesthetically pleasing alternative. The use of fabric not only aligns with eco-conscious values but also enhances the unboxing experience, offering customers a sense of receiving a thoughtful gift.”
Staying abreast of skincare trends and scientific advancements is imperative for Mukta. She keeps herself informed through industry journals, follows influencers on platforms like Instagram and TikTok, explores relevant websites, and values insights gained through word of mouth.
Fully immersed in the world of trends, advancements, and innovations, Mukta ensures that MissPalettable remains a pioneer in contemporary beauty. Her unwavering commitment to staying informed positions the brand as a beacon of adaptability and evolution, ready to embrace the latest developments in the beauty industry.
Stability isn’t just a catchphrase at MissPalettable; it’s part of their culture. The brand prioritizes biodegradable materials, uses sustainable packaging, and is always looking for new and creative ways to improve its products. Every facet, from aesthetics to environmental impact, is meticulously considered, underlining the brand’s holistic approach to conscious beauty.
She emphasizes, “We are continually exploring new ways to enhance sustainability in our packaging. It’s a continual focus for us to improve and adopt eco-friendly practices.”
With a well-defined vision, unwavering commitment to quality, and a dash of playfulness, Mukta and her team are forging a path toward a future where beauty is as mindful as it is enchanting.
Mukta concludes the interview by extending an invitation to readers to explore a fresh dimension of beauty through the innovative offerings of MissPalettable. With the phrase “MissPalettable, Discover Beauty Redefined,” she captures the essence of the brand and highlights the platform’s commitment to revolutionizing the beauty business one conscientious product at a time.
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