Safiya Focusing On Her Passion With Good Food 

Ms. Safiya is the owner of Good Food Chimney Cake UAE, a recognized cake shop and bakery business. She is a lawyer but also eager about baking from a young age. Safiya is a goal-oriented person who has been to many businesses throughout the world as a kid.

Safiya has a challenging time in the market of the UAE as the culture and industry were wholly new to her. Although, what inspired us the most is that Safiya did not give up. She maintained performance and understanding of the market while reaching up with outstanding thoughts for the business.

Good Food Chimney Cake is the first-ever bakery to evolve this remarkable thought of Chimney Cakes. They develop the traditional Trdelnik chimney shape into a different cone shape and saturate it with outstanding flavors. The business also has social media existence on Facebook and Instagram. This distinguishes them from the competition.

Explain the background of you and the company in detail

Although I initially learned law, my passion for baking never waned. This was true even as my career as a lawyer progressed. Moreover, I also chose to comply with the way of my fondness. All around the globe, Good Food Chimney Cake was the foremost to take the traditional chimney shape and develop it into the remarkable, actual cone shape hence we can saturate it with flavor.

Good Food Chimney Cake maintains its title as “THE ORIGINAL,” as we have noted this shape to make sure of its originality. We make our own gelato, flavored whipping cream, and all products from scratch using our recipes. We strive to give the community a remarkable taste by merging our chimney cakes and homemade gelatos.

What are your goals? 

Initiating a café can be very harsh to certain people. Several of us go into business to get returns, and a few truly wish to support their residents or leave a legacy. However, for me, this was to share the love I’ve for baking.

My target was to present THE ORIGINAL chimney cake to the demand and have the clients in comparison to other formulae in the market. My shop now offers high-quality coffee beans to complete the chimney cakes. The coffee shop enhancing by adding other pastry items, I’m setting the target that Good Food Chimney Cake would become the major coffee shop throughout the United Arab Emirates.

What do you think is the biggest strength of yourself and your company right now? 

Living as a member of Good Food Chimney Cake and having the actual formula of the chimney cakes, I sense like that is our largest power. Several people try to reproduce the formula but fail, and it is to our benefit as it sets us apart from the competition.

As I have the major business for the United Arab Emirates, I have a high liability to make sure that the departments are up to similar standing as where they developed in Praha. Having this management provides me the largest benefits as I chose in case the individual who wishes to start a branch is reliable with the recipes and training.

Why did you start this company? 

I’ve always loved baking since I was a child, even though I went to study something completely distinct. But as I moved with my profession, at a few points, I understood that I always desired something more. When I chose to move ahead with one product that always captured my focus, THE ORIGINAL chimney cake, with this, I liked to make sure that the country also has reached THE ORIGINAL chimney cake catches the market distinction.

Tell us about a project that forced you to be innovative and creative

Every public holiday we have so much competition as clients wish to get as much discount or new products throughout this time. During the EID holidays, all hands were on deck and we added 2 new gelato flavors to capture the clients’ focus. We had to order fully unique elements that we had never utilized prior and new layouts to praise the absolute product.

Unfortunately, we handled to rip it off as we held the appropriate links to assist us to get the ready product for the clients.

What are the company’s strategies, and how do they stand different from your competitors?

We make sure that all open branches are sanctioned and sustain a similar quality as our major branch. We are unique because we have THE ORIGINAL formula of the chimney cakes, and as it is what makes us remarkable, I require that the other associates utilize the training to a similar norm as what the major branch does.

Our major difficulty in the market was our costs are a little high than the competitors. Throughout our initial months, we worked to allure the clients to comprehend our products, like chimney cakes and gelato are created from new components that can be difficult for the team to create the items.

We don’t utilize any kind of gelato powder for our items as we trust in just fresh products made daily for our clients. Once the clients tasted the difference between our gelato and others’ gelato, they realized why our costs were a little high.

How do you envision the company changing in two years, and how will you lead the change?

I watch the corporation increasing into a countrywide spread in the next 2 years. I’m looking at opening many branches all around the United Arab Emirates to share the same experience my current clients are getting all around the country. Moreover, I’ll make sure all these associates get the complete training and aid in my future to make sure the rate persists. Client satisfaction is a major point in our success.

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