Saudi Customer Engagement Platform Unifonic Raises $125 Million From Softbank, Others

Riyadh-based client engagement platform Unifonic has increased $125 million in a Series B spreadhead by Softbank Vision Fund 2 and subsidiary of Public Investment Fun Sanabil Investments, the corporation declared today, without sharing any information on valuation. This is the first investment by Softbank in a Saudi start-up and the ever biggest financing round banned by a Saudi start-up at any phase. The contract has been in the news since June previous this year when Softbank Investment Executive CEPO Rajeev Misra stated it has formed an investment in a Saudi messaging forum.

Established in 2006, Unifonic gives voice, SMS, and WhatsApp interaction services to huge corporations in rising markets. The corporation remained fully bootstrapped till increasing $21 million Series A spreadhead by STV in 2018. This claims to have developed four times since then and recently procedure more than 10 billion transactions via its podium on an annual basis. Its website notes that it gives more than 5,000 corporation clients throughout the region.

“From SMS for online banking to WhatsApp vaccination requests, Unifonic authorizes corporations to change client experience while permitting them to pay attention to the major commercial activities without sustaining expensive interaction infrastructure.” Said the startup in a record.

The Saudi startup schemes to utilize the current funds to fuel its development in the Middle East and extend into Asia and Africa. Unifonic would also at getting corporation in the markets this is seeking to extend into, its founder and CEO Ahmed Hamdan stated Bloomberg.

In a record, commenting on the investment stated, “At Unifonic our mission has been always to authorize corporations to involve and interact smoothly with their clients. I cannot be prouder to watch our resolution creating such a positive effect and reinforcing that mission. It increases is a vital milestone in our journey, this would permit us to scale our giving and extend our access to make capable more corporations to make the connection with clients efficiently and securely. Teamwork is the anchor of our company, and together we set the target to constant this journey and give our clients in the most suitable and possible ways.”

Faisal Rehman, Managing Partner at Softbank Investment Advisor stated, “Businesses and consumers are growingly sophisticated in how they interact digitally, but it has formed diversification throughout many rising channels. The technology of Unifonic handles this complication into an individual podium, making capable corporation clients build closer rapports with their consumers.”

“Our Riyadh investment team has complied with the Unifonic for a few times and we have seen first-hand the improvement of the corporation in building important market oversight in the Kingdom of Saudi Arabia. We look ahead to contributing to the Unifonic team in scaling the podium throughout the Middle East and other rising markets,” he said.

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