In the realm of corporate training and dynamic entrepreneurship, few names shine as brightly as Shubika Cherian. With a career spanning over two decades, Shubika has emerged as a stalwart figure, leaving an indelible mark on the domains of hospitality, sales, and customer service training. Former owner of the esteemed Steer Solutions in Mumbai, Shubika’s journey is characterized by a relentless pursuit of excellence and an unwavering commitment to nurturing talent.

A woman of Indian origin, Shubika transplanted her passion and expertise to the thriving landscape of Dubai in 2011. Known for her confidence and uninhibited expression, Shubika has become a leading force in the business conversation arena. Her unique perspectives, coupled with extensive experience in customer service, and corporate training, make her a standout leader. Join us as we delve into the captivating journey of Shubika Cherian, a visionary leader whose influence continues to shape the realms of corporate training and business conversations.

1. What is your company name and contacts?

Our company is registered as BCWS.FZ.LLC, also known as Business Conversations with Shubika. For any inquiries or to get in touch with us, please feel free to reach out via email or phone. We value your interest and look forward to the opportunity to engage in meaningful business conversations with you.

2. Who are the founders and co-founders of BCWS?

BCWS.FZ.LLC was founded by Shubika Cherian. As the sole founder, Shubika has been instrumental in shaping the vision and mission of the company.

3. A complete journey of BCWS? When you have started, how and where?

BCWS.FZ.LLC, trading under the name Business Conversations with Shubika, embarked on its journey in 2020 during the challenging times of the global pandemic. Recognizing the urgent need for a robust platform to support businesses during this period, founder, Shubika Cherian, established the company with a vision to provide creative marketing solutions.

As a licensed Media Production firm, BCWS specializes in offering comprehensive marketing services to our clients. Our mission is centered around collaborating with businesses to design, create, and align our services with their unique marketing requirements, ultimately contributing to the growth of their enterprises.

A standout feature of BCWS is the “BCWS” chat show, a distinctive and in-depth marketing platform that allows our clients to narrate their business stories. This initiative serves as an avenue for businesses to showcase their journey, products, and services to a wider audience. Our dedicated team, comprised of marketing experts, is equipped to provide 360-degree marketing solutions tailored to various industry types.

In addition, at BCWS, our mission is to collaborate with businesses in Dubai to tailor our services to their unique marketing needs, driving their growth. Alongside our core offerings, we provide Mystery Dining and F&B training specifically designed for restaurants.

Mystery Dining offers restaurants invaluable insights into their operations from a customer’s viewpoint. By using unspecified diners to evaluate service quality, food presentation, and overall experience, restaurants can identify strengths and areas for improvement, enhancing customer satisfaction and business performance.

Additionally, our F&B training programs equip restaurant staff with essential skills to deliver exceptional service and elevate the dining experience. Covering topics from front-of-house etiquette to culinary techniques, our training enhances professionalism, efficiency, and customer engagement, helping restaurants stand out in a competitive market.

4. The journey of founder and co-founders?

Founder Shubika – I bring over two decades of corporate training experience, specializing in hospitality, sales, and customer service training. Before venturing into BCWS, I owned a training company named Steer Solutions in Mumbai.

My journey led me to Dubai in 2011, where I recognized the need for a unique platform that could support businesses during challenging times. Drawing on my background in corporate training, I established BCWS to provide creative marketing solutions.

Prior to BCWS, I garnered extensive experience in customer service, and corporate training, through my training company in Mumbai. Known for my confident and unrestrained expression, I pride myself on keeping audiences engaged with unique perspectives.

Here at BCWS, I lead a team of experts who share my passion for innovative marketing solutions. Our goal is to offer 360-degree marketing services to our clients, highlighted by the ‘BCWS’ chat show, a platform for businesses to tell their unique stories.

My journey, from Mumbai to Dubai, has equipped me with diverse skills and experiences, ensuring that BCWS is not just a company but a dynamic force ready to meet the marketing needs of businesses in the ever-evolving landscape.

5. Who are the customers of BCWS? And have you supplied it to anyone? What is the feedback?

At BCWS.FZ.LLC, our clientele spans a diverse range, including both small and large businesses in Dubai. We take pride in providing tailored marketing solutions to meet the unique needs of our customers, supporting them in enhancing their brand presence and achieving their marketing objectives.

The feedback from our clients has been consistently positive, emphasizing the value they have gained from our creative marketing solutions. We are dedicated to maintaining the highest standards of service and ensuring that our client’s expectations are not only met but exceeded. We encourage you to explore our YouTube channel to witness firsthand the engaging narratives and success stories we’ve had the pleasure of being a part of.

6. What support do you need from the public and customers?

At BCWS.FZ.LLC, our primary goal is to assist businesses in their growth journey. We appreciate the support of the public and our valued customers in spreading the word about our creative marketing solutions. If you’ve experienced the positive impact of our services, we kindly request you to share your experiences with your network. Your endorsement plays a crucial role in enabling us to reach more businesses and contribute to their success. Whether through word of mouth or social media, your support is greatly appreciated.

7. Is there any breakeven?

Yes, we are proud to report a successful financial performance, achieving breakeven within the first year of our establishment. This accomplishment speaks to the resilience and efficiency of our business model, as well as the support and trust we have garnered from our valued clients and partners. We remain committed to maintaining financial stability and delivering exceptional value to our clients as we continue to grow and evolve.