Mental Fitness Training at The Wellbeing Sanctuary, Dubai The brainchild of Saarmishthaa Mitra.

About the Founder

I am the founder of The Wellbeing Sanctuary and the creator of DecodeYou®, born from years of research into psychology, metaphysics, and holistic health. My life’s work is dedicated to helping individuals reclaim control over their own well-being, by decoding the subconscious imprints that drive fear, stress, and disease(keep the original dis-ease meaning a state of “disconnection” or imbalance) . My passion is to return autonomy to people so they are no longer dependent on external fixes but masters of their own inner alignment.

What is your business about, and how did it start?

The Wellbeing Sanctuary is more than a wellness center it is a space of reclamation. We use DecodeYou® and other holistic methods to help people identify the root patterns that keep them trapped in cycles of stress, anxiety, and self-sabotage. The vision began as a simple question: “What if every person had the tools to understand their subconscious, rather than being controlled by it?” That question grew into a movement.

What inspired you to start this business in Dubai/UAE?

Dubai is where I birthed DecodeYou®. This land is deeply spiritual it does not simply show you what you want to see, it holds up the mirror to what you need to see. That resonance shaped both my own journey and the framework itself.

At the same time, Dubai’s wellness market is saturated with conventional, down-the-mill programs. People are accustomed to surface-level solutions and short-term fixes. In this landscape, introducing DecodeYou® a true innovation in holistic health that reveals subconscious maps and restores autonomy has been both the greatest challenge and the greatest gift.

Dubai became the perfect ground: spiritually rich, culturally diverse, and demanding of authenticity. It is here that DecodeYou® could stand out as a pioneering framework, offering not just comfort, but transformation.

How long did it take to go from idea to launch?

DecodeYou® was not born overnight it was the result of nearly a decade of research, creation, and refinement. For about 10 years, I immersed myself in understanding the human psyche, testing methods, and asking the deeper question: what truly works, and why?

Every hour of study and practice was devoted to one goal clarity and precision. No guesswork, no “stones thrown in the dark.” What emerged was a structured, reproducible framework where individuals could finally see the subconscious map of their own patterns and know exactly how to reset them.

DecodeYou® launched only when it became a process that empowers people with certainty, not chance a framework that honors both science and spirit, and restores autonomy to every individual who walks through it.

Why did you choose this specific industry or market?

I did not step into this field because I wanted to start a business. I came here for myself. It was my own journey of self-discovery, of searching for purpose and healing, that led me into the depths of holistic psychology and eventually to the birth of DecodeYou®.

This work is personal before it is professional. I chose this market because it is where I live, and where my own transformation unfolded. It made sense to begin here, offering in Dubai what I had once needed myself: a framework not of dependency, but of autonomy a way for people to reclaim their own power and reset their lives with clarity.

What challenges did you face in the early days, and how did you overcome them?

The greatest challenge was entering a market that is both highly competitive and deeply saturated. Every day, a new program, product, or therapy is introduced each claiming to be the ultimate solution. This creates confusion among people, who are overwhelmed by choice yet underwhelmed by results.

In such a climate, bringing in something truly innovative like DecodeYou® was not simple. It meant standing apart by doing what others were not: offering clarity instead of noise, precision instead of promises. While many approaches threw techniques like stones in the dark, DecodeYou® provided a structured map of the subconscious, showing people exactly where their patterns came from and how to reset them.

Was there a turning point when things started to grow fast?

We overcame the challenge not by competing with the noise, but by becoming the silence that cuts through it the framework that restores autonomy to individuals who are tired of being told what they need, and ready to finally see and heal for themselves.

How did you get your first few customers or clients?

My first clients came entirely through word of mouth. People who experienced DecodeYou® firsthand recognized its power and shared it with others. Their referrals were not just recommendations they were acts of trust, passed from one person to another, because the model spoke for itself.

What is your proudest moment so far in your business journey?

• In the transformations I witness. It is the moment a client looks at me and says, “For the first time, I feel in control of my own life.”
• That sentence carries everything DecodeYou® was created for giving back autonomy, restoring clarity, and helping people step out of fear into sovereignty. Each time someone reclaims that power, I know the work is fulfilling its purpose. That, to me, is success.

What would you do differently if you were starting today?

In the beginning, I was so immersed in building DecodeYou® refining the framework, ensuring its precision that I overlooked the importance of marketing and building a strong business network. If I were starting today, I would begin there.

Not because marketing is about selling, but because it is about amplifying access. The sooner people know DecodeYou® exists, the sooner they can reclaim their autonomy. A business network would have allowed me to build bridges faster, reaching those who were searching for a solution but didn’t yet know where to find it.

If I could do it again, I would still dedicate myself to the science and spirit of the work but I would also ensure the message traveled further, faster.

What’s one piece of advice you would give to someone starting a business in Dubai/UAE?

Dubai is vibrant, fast-moving, and filled with opportunities but it is also a place where people have seen every possible offering. My advice is simple: stand in authenticity. Don’t try to be louder than the noise; be clearer than the noise.

In a saturated market, people don’t need another promise they need trust, transparency, and something that truly empowers them. If your business gives people back control, rather than keeping them dependent, it will always find its place here.

How important is having the right team or partners?

• Having the right team is critical. Your team embodies your vision, and skilled, committed partners ensure clients receive consistent care and support. The right people also bring complementary expertise, helping the business grow sustainably and maintain high standards.

What are some tools or strategies that helped your business grow?

In a market where everything is transient people, methods, businesses most ventures chase short-term gain. Ethics and authenticity often take a back seat.

At DecodeYou®, we chose a different path. We are among the few who still hold on to the old values: integrity, authenticity, and service before profit. Our framework was not created to capitalize on trends, and we are not here to chase metrics;  we are here to restore mastery. While businesses rise and fall on numbers, our true measure is when a person looks within and says, “I am in control of myself again.”

That moment is our KPI and it is timeless.

In a world where so much is fleeting, standing for values that do not expire has become our greatest strength.

Where do you see your business in the next 2–3 years?

• In the next 2–3 years, I see The Wellbeing Sanctuary expanding its reach both in-person and online, offering more specialized programs, workshops, and holistic wellness services across the UAE. Our goal is to become a leading hub for mental, emotional, and personal transformation, helping more individuals live balanced and empowered lives.

What keeps you motivated during difficult times?

• Seeing the positive impact on clients’ lives is the biggest motivator. Every success story whether it’s someone overcoming stress, anxiety, or a long-standing personal challenge reminds me of why I started this journey. That sense of purpose keeps me going even during challenges.

Do you have a quote or personal motto that guides you?

• “True well-being begins when we heal from within.”
• This philosophy guides every decision we make, from the programs we design to the way we interact with clients, ensuring that transformation is sustainable and holistic.
•  

How do you balance work and personal life as an entrepreneur?

• I prioritize self-care, mindfulness, and setting clear boundaries. Regular meditation, reflection, and quality time with family allow me to recharge, stay focused, and lead the business with clarity and compassion.

What makes your brand unique in the market?

At The Wellbeing Sanctuary, we have developed two proprietary frameworks that define our unique contribution to holistic health:

DecodeYou® – A revolutionary framework that reveals the subconscious map across five layers (childhood, parental, ancestral, shadow, karmic). By bringing hidden imprints into conscious awareness, it gives individuals back their autonomy, enabling them to reset their nervous system, reduce oxidative stress, and realign their lives with clarity and sovereignty.

Mental Fitness Training – Where DecodeYou® heals and resets, Mental Fitness Training builds resilience and strength. This program equips individuals with the tools to train their mind the way one trains the body: developing focus, adaptability, emotional regulation, and peak psychological performance.

Together, these two proprietary methods form the backbone of our work one dissolves fear and restores harmony, the other builds strength and sustainable mental well-being. Healing + Resilience. Reset + Growth.

In a transient world, The Wellbeing Sanctuary stands for ethics, authenticity, and timeless values offering not just treatment, but transformation.

How can people connect with or support your business?

You can connect with us through our social media handles LinkedIn, Instagram, and Facebook or directly via our website, email, or phone/WhatsApp. We keep our channels open because accessibility is part of our ethos: healing and sovereignty should be within reach for all.

Beyond connecting as clients, we are also seeking collaborators and partners who feel called to take DecodeYou® and Mental Fitness Training into other parts of the world. Our mission is global to make these proprietary frameworks available wherever individuals are searching for clarity, autonomy, and true transformation.

By joining hands with us, you are not just supporting a business; you are helping carry forward a movement that returns sovereignty to people’s lives.

– Can you share a customer success story or feedback that made you smile?

• There are many stories, each one a reminder of why this work exists. But one in particular stays with me. A client once shared, “DecodeYou® made me fall in love with life again.”
• That sentence touched my heart deeply, because it captures the very core of my work. It’s not just about removing fear or healing trauma it’s about rekindling joy, wonder, and the simple love of being alive. When someone rediscovers that, I know DecodeYou® has fulfilled its purpose.

Also Read: Ignacio Bonasa: The Inspiring Entrepreneurial Journey of a Leader with Soul