Dubai: Branded residences in Dubai have surpassed record-breaking property prices, as their average price is 42% more than that of non-branded properties. The main reason for the record-breaking luxury real estate market prices is that institutional investors are also rushing to purchase branded residences.
The CEO of the leading luxury real estate brokerage and property investment consultancy firm, Morgan International Realty, Elias Hannoush, said that the Dubai property market 2025 is experiencing a significant shift. He added that branded residences in Dubai are no longer a specialized market, as they have become a primary asset class attracting institutional investors and setting remarkable benchmarks in luxury real estate prices.
Branded Residences in Dubai Hit Record Property Market Prices
The recent data of the Dubai property market 2024 from the leading luxury real estate brokerage and property investment firm revealed that the branded properties have secured a price of AED 3,288 per sq. ft. as compared to non-branded properties with a price of AED 2,321 per sq. ft.
Among the branded residences in Dubai, Bvlgari, located on Jumeirah Bay Island, has secured a top luxury real estate market position with the highest price at AED 10,668 per sq. ft. Other developments that have secured 2nd, 3rd, 4th, and 5th rank in the firm’s data are Atlantis Resorts with AED 9,387 price, Dorchester Collection with AED 7,539 price, Baccarat with AED 7,211 price, and Four Seasons Hotels and Resorts with AED 6,829 price, respectively.
The next four positions among the top 10 luxurious properties in Dubai with record-breaking prices are Armani, One & Only Resorts, Six Senses Hotels & Resorts, and The Ritz-Carlton Hotel, with prices of AED 5,736, AED 5,155, AED 4,879, and AED 4,342, respectively.
Branded Residences in Dubai: Setting New Luxury Market Standards
Morgan International Realty’s CEO Hannoush highlighted that UAE’s glamorous city of skyscrapers, Dubai, has surpassed the traditional luxury real estate market standards in terms of investor interest, price appreciation, and the project’s volume.
Savills, the global leader in providing real estate services, has also revealed that Dubai has retained the top rank as the most active international real estate market for branded residences. The real estate superbrand has also confirmed that after Dubai, the four spots are secured by Miami, New York, Phuket, and London.
In the second half of the previous year, the sales of branded residences in Dubai surpassed sales of non-branded units by 48%, which was 7,628 and 5,153, respectively, during the same period in 2023.
At present, the UAE’s glittering emirate, Dubai, houses 132 branded residences with 43,085 units, including one that has secured a record-breaking selling price of AED 275 million. The highest per sq. ft. price for a branded residence in Dubai noted till now is AED 17,235. Additionally, the emirate has 1,282 ready-branded and 6,346 under-construction branded units with values of AED 6.88 billion and AED 24.9 billion, respectively.
Boom in Sales of Branded Residences in Dubai
Explaining the major reason behind the boom in sales of Dubai’s branded residences, Hannoush said that the emirate’s growth into the global hub for branded residences is driven by pro-investor policies, top-notch infrastructure, and a stable luxury real estate market.
He added that Dubai has solidified its reputation as a premier global destination for branded residences by surpassing records in other traditional luxury hubs, and this rapid expansion is contributed to by a tax-free economy, lucrative long-term residency incentives, and increasing demand from foreign investors.
He further added that Dubai’s branded residences create a winning formula for all stakeholders, while higher prices, faster sell-outs, improved credibility and global, and access to elite buyers are some benefits offered by them for developers.
For brands, the branded properties are bringing new revenue and market expansion opportunities, while for buyers, they’re offering superior design, stronger capital appreciation, higher rental returns, a promising opulent lifestyle, and exceptional service and management.
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