Irina Vladimirovna Belysheva is the CEO of WILCO, a rising force in global wealth management headquartered in Armenia. With over 15 years of experience in private banking, she has held senior roles at institutions including Citibank, Alfa Bank, and Sberbank. Known for her expertise in cross-border asset structuring, generational wealth transfer, and family governance, Belysheva now leads a team serving ultra-high-net-worth individuals across Europe, the Middle East, and the Armenian diaspora.
Her path to the top has been defined by international experience, intellectual rigor, and a vision for the future of private capital. Under her leadership, WILCO is positioning itself as a next-generation financial platform connecting emerging markets with global wealth architecture.
Table of Contents
- Current Role: Leading WILCO’s Strategic Growth
- Wealth IQ Solutions & Strategic Advisory Expansion
- Belysheva Irina: The Evolution of Private Banking
- Early Professional Years: International Business Exposure
- Academic Background and Global Perspective
- The Woman Behind the Executive Role
- At a Glance
Current Role: Leading WILCO’s Strategic Growth
Appointed CEO of WILCO in 2025, Irina Belysheva is redefining private wealth management for ultra-high-net-worth individuals with global footprints. WILCO operates independently within a broader financial group but is distinct from its sister entity, Evocabank in Armenia. The two firms complement each other. WILCO catering to clients with $2 million+ in assets, and Evocabank managing a separate segment.
Belysheva’s leadership is centered on three pillars:
- Cross-border investment structuring with full legal and tax alignment
- Family governance systems to support generational wealth transfer
- Technological transparency, enabling clients to track liquidity, asset structure, and collateral in one place
Her team based in Armenia, Canada, and Cyprus supports the Armenian diaspora and international investors seeking exposure to the Armenian economy, without compromising global mobility or compliance.
Wealth IQ Solutions & Strategic Advisory Expansion
Prior to WILCO, Belysheva Irina Vladimirovna served as Senior Financial Advisor and Business Development Manager at Wealth IQ Solutions, where she led advisory services for multi-generational families, financial institutions, and private investors. She designed complex legal frameworks for wealth preservation, including personal funds, trusts, and family foundations.
During this period, she also co-developed TT Advisory in Georgia. Her work included:
- Performance-focused portfolio strategy
- Tax-optimized capital structuring
- Multi-jurisdictional reporting
- Global partner network development
Belysheva Irina: The Evolution of Private Banking
From 2019 to 2023, Belysheva was a senior banker at Sberbank Private Banking, later leading a team focused on high-net-worth clients. She developed a “single service window” model that streamlined access to legal, banking, tax, and investment services delivering a seamless experience for wealthy individuals and family businesses operating across borders.
Earlier roles at Alfa Bank, VTB 24, and Citibank helped define Belysheva’s approach: highly personalized client service, global reach, and deep technical expertise.
- At Alfa Bank (2016–2019), she managed complex wealth strategies, provided tax planning support across jurisdictions, and led team development.
- At VTB 24 (2015–2016), she specialized in high-value client acquisition and risk-managed portfolio construction.
- At Citibank (2012–2015), she launched her private banking career, building premium investment portfolios and earning her FSFR 1.0 certification.
Early Professional Years: International Business Exposure
Before entering finance, Belysheva worked in international business development at construction and equipment companies, including Tractor Plants Group and John Deere Rus. These roles exposed her to global operations across Europe and Latin America and sparked her interest in cross-border finance.
Academic Background and Global Perspective
Irina Belysheva graduated from the Higher School of Economics (HSE) in Moscow, one of Russia’s top universities, where she studied World Economy and World Politics. She was admitted through a competitive regional selection and continued to expand her international perspective through:
- A semester in Seville, Spain (Pablo de Olavide University, 2007)
- Participation in the U.S. Work and Travel Program (California, 2005)
- Ongoing language studies in English and Spanish
Her formal education has since been supplemented with advanced courses in banking, wealth management, and financial planning.
The Woman Behind the Executive Role
Belysheva lives in Yerevan with her three children, who attend the Cambridge International School. Outside of work, Belysheva enjoys swimming, tennis, and equestrian sports and dreams of one day owning a vineyard. From a young age, she pursued creative disciplines alongside her academic studies, including eight years of classical piano and recognition in a student composition competition. She also had a strong interest in visual arts, with several of her paintings exhibited during school exhibitions. These early passions continue to inform her appreciation for structure, rhythm, and long-term vision qualities that shape her leadership approach today.
At a Glance
- Current Role: CEO of WILCO
- Industry Focus: Private Banking, Family Governance, Wealth Structuring
- Previous Institutions: Citibank, VTB 24, Alfa Bank, Sberbank, Wealth IQ Solutions
- Education: Higher School of Economics (Russia), Pablo de Olavide University (Spain)
- Certifications: FSFR 1.0, Banking and Wealth Management Programs
- Languages: Russian, English, Spanish
- Residence: Yerevan, Armenia
- Clients: Ultra-high-net-worth individuals ($2M+), family offices, cross-border investors
About WILCO
WILCO is a next-generation wealth management and brokerage company headquartered in Armenia, focused on serving high-net-worth individuals, family offices, and cross-border investors. Founded with the vision of bridging international financial sophistication with Armenia’s growing investment landscape, WILCO offers tailored portfolio solutions, cross-jurisdictional asset structuring, and generational wealth planning. The firm operates on a “co-pilot” model positioning itself as a trusted strategic partner alongside clients navigating complex financial decisions. Backed by proprietary technology and a global team of experts, WILCO provides clients with full visibility into their holdings, including liquidity, asset structure, and collateral potential.
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