Pratibha Tiwari, the visionary founder of Prasha Lifestyle, has built a successful business from the ground up, facing many challenges. Her story is about ambition, resilience, and dedication to empowering others, especially women, in entrepreneurship. From her early life in a defense cantonment to running a thriving online fashion brand, Pratibha’s journey is nothing short of an inspiration.
A Defining Moment: Early Life and Ambition
As the youngest in a defense cantonment, Pratibha had the space and freedom to dream big. Despite her inherently shy nature, she was driven by innate ambition. Without significant responsibilities, she could focus on her goals and nurture her hunger for success. This early environment fuelled her curiosity, making her a determined risk-taker – a trait that has shaped her entire career.
“I had the freedom to focus on my goals, which nourished my motivation and curiosity and laid the foundation for everything I did in my career,” she recalls.
A Passion for Fashion: The Birth of Prasha Lifestyle
As a fashion lover, Pratibha always turned to retail therapy to relax and relieve stress. Her love for fashion and understanding of customer needs naturally drew her to the fashion industry. Starting Prasha Lifestyle felt like a natural choice. The brand gave her a chance to combine her passion for fashion with her desire to offer exclusive designs at affordable prices—something she has long appreciated as a customer herself.
Pratibha says, “Prasha aims to provide customers with fashionable choices that reflect their identity and at a price point that is affordable to everyone.”
The core philosophy of their brand is based on this customer relationship, which remains central to Prasha Lifestyle’s success today.
Building the Dream: Overcoming Early Challenges
Starting Prasha was not easy, and it didn’t happen overnight. Pratibha began with small exhibitions and slowly became the owner of an online store. The journey was full of challenges, but she proved her commitment to growth and continuity at every step. Today, Prashaa is a testimony to her dedication and resilience.
Pratibha proudly says, “My biggest achievement is building my business from scratch. It shows my determination to turn dreams into reality.”
The foundation of her career was built on overcoming the challenges of starting something new, and she credits her success to the support she received along the way.
From Operations to Entrepreneurship: A Professional Evolution
Before founding Prasha, Pratibha’s professional journey began with operations, where she faced initial struggles due to a lack of guidance. However, her zeal to learn and explore new technologies helped her overcome these hurdles. She tried to get certified in Scrum and PMP to ensure she was always moving forward and upgrading her skills.
“I realized that continuous learning and adaptation were the keys to overcoming challenges in my career,” she reflects.
The Power of AI: A Vision for the Future
Today’s fast-paced world requires innovation to stay ahead. Pratibha is currently exploring the potential of Artificial Intelligence (AI) in fashion. From personalized recommendations to trend forecasting, AI is revolutionizing industries, and Pratibha is committed to incorporating its benefits into Prasha Lifestyle’s business strategy.
“AI has enormous potential in the fashion industry, and I am looking forward to exploring how it can help Prasha stay ahead of trends and provide a more personalized experience for our customers,” she adds.
Inspiration and Guidance: The People Who Shaped Her Path
Pratibha attributes her success to the people who inspired and guided her. Her husband, a marketing and trading expert, was her first inspiration, giving her the confidence and encouragement she needed to step into entrepreneurship. She also draws a lot of inspiration from the women entrepreneurs she met along the way. Their creativity, resilience, and determination have driven her own journey.
“The women I met in the industry taught me that you must start. The vision comes along the way,” says Pratibha. “Their stories inspire me to create my path.”
Resilience Through Setbacks: Learning from Challenges
No career is without obstacles, and Pratibha has faced them many times. At the beginning of her journey, she tried to pursue her career alone, believing she had to figure everything out without guidance. This led to mistakes and obstacles, but it was an important learning experience.
“I learned that failure is not the end—it’s an opportunity to learn and grow,” she explains. “Now, I embrace challenges because they contribute to my improvement.”
The Value of Persistence: Shaping Her Work Ethic
The most crucial lesson Pratibha has learned is the importance of perseverance and consistency. Through all the challenges, she has learned that sticking to her goals always pays off, even if immediate results are not visible. This mindset has shaped her approach to work, encouraging steady progress and focusing on long-term goals.
Pratibha says, “Success is not about reaching the end goal quickly; it is about the journey and the lessons learned along the way.”
A New Definition of Success: Beyond Financial Milestones
When Pratibha started her career, success meant achieving milestones and financial stability. Over time, her definition of success has evolved to personal satisfaction, continuous growth, and positively impacting others. Now, she sees success as a balanced life that combines professional accomplishments with the well-being of those around her.
“Success is all about the journey — the growth, the learning, and the impact you have on others,” she shares.
Advice to Her Younger Self: Embrace the Journey
If Pratibha could give her younger self any advice, she would encourage herself to take more risks and face challenges with confidence. She stresses the importance of patience, trusting the process, and seeking guidance from others while believing in one’s own abilities.
Pratibha advises, “Every experience, whether good or bad, contributes to success. You have to trust your journey.”
A Lasting Legacy: Empowerment and Innovation
Looking to the future, Pratibha hopes her legacy in the fashion industry will be one of empowerment and innovation. She wants to inspire others, especially women, to pursue their entrepreneurial dreams confidently. Through Prasha Lifestyle, she aims to leave a lasting mark by combining creativity with sustainable practices, creating a business that will thrive and positively impact future generations.
“I want to be remembered as someone who inspired others to take bold steps and pursue their dreams,” she says passionately.
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